Scottish Event Tips

Easter Marketing Campaigns

March 2 in Event Staff, Scottish Event Tips by nichola

Easter Marketing Campaigns

Easter is not just a time for promoting chocolate – with a bit of ingenuity, you can promote almost anything and give it an Easter twist. We take a look at some of the most entertaining Easter marketing promotions over the past few years.

Cadbury’s Creme eggs

Cadbury’s always come up with great ideas. Easter wouldn’t be Easter without creme eggs. Recent Easter promotions have included variations on Easter Egg hunts and how not to eat the eggs. In 2022, Cadbury’s created a special limited edition of half white and half milk chocolate creme eggs. If found, there was the chance to win £10,000 – but only if the finder managed to resist eating it.

Two short films were made showing customers trying not to eat the rare eggs – but viewers were left in the dark as to whether the eggs survived or not.

The resulting campaign captured consumer and media attention, with its promotional Instagram video enjoying over 32,000 views.

Equally attention grabbing were the Golden Goobilee celebrations marking the 50th anniversary of the creation of Creme Eggs. It highlighted all the different ways that people have enjoyed the eggs – licking, dipping, baking, sharing encouraging as many people as possible to become directly involved in the birthday celebrations.

Walkers Savoury Easter Egg

Walkers Crisps are not a product most people would immediately associate with Easter, but it succeeded in arousing Easter attention with an innovative Savoury promotion. The company launched a Sensations Easter ‘Egg’ gift box which instead of a chocolate delight, contained Walkers Sensations Thai Sweet Chilli crisps, a bamboo sharing bowl, bottle of Malbec, two wine glasses and an Amazon Prime Video voucher. Quite simply, everything you needed for a lovely night in.

Deliveroo Dragon Eggs

The finale of Game of Thrones was irresistible for countless viewers at Easter 2019 – so Deliveroo cleverly linked into the hype with a range of limited edition Game of Thrones dragon eggs. Marked on the outside to look like dragon scales, these eggs proved extremely popular creating not just high sales, but massive publicity nationwide.

Carlsberg chocolate bars

Drinking a glass of Carlsberg took on a new meaning when Easter 2016 saw a lifesize, edible three metre deep pop up bar opening up in Shoreditch, London. This simple, eye-catching and extremely effective promotion went viral, especially since drinkers could enjoy their Carlsberg in a chocolate glass.

If you want to create your own Easter marketing promotion we can help

We can hire actors to hand out samples of your products dressed up as Easter Bunnies or hire sales staff to hand out Easter items whilst discussing your products. There is so much you can do.

If you have an idea and want to make it a reality then get in touch by giving us a call or completing the form below.

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    How to make your business stand out at food trade shows

    February 22 in Event Staff, Scottish Event Tips by nichola

    How to make your business stand out at food trade shows

    Trying to make your next trade show a stand out event? Offering food & drink is always a good way to attract people to your stand. All you need is some suitable products and some friendly staff, to make sure no one is missed.

    Offering company branded alcoholic drinks is always welcome but bear in mind that not everyone can drink alcohol. Offer a variety of interesting non-alcoholic drinks too. How about mocktails instead of cocktails? The unusual combinations make a good conversation starter. You can use experienced sampling staff or brand ambassadors for a reputable staffing agency.

    Customise some biscuits or cupcakes using themed packaging, or even creative ingredient combinations. Be creative and colourful – it helps to attract attention.

    Chocolates and confectionery are irresistible to virtually everyone! Have some sample produce available, and pre-wrapped versions ready to take away. Make sure your logo and brand name is prominently displayed on every item to ensure consumers remember who provided them.

    Lucious and succulent, squares of chocolaty brownies are hard to resist. Even the sight of left over crumbs in the container make passers lick their lips with anticipation.

    Jammy doughnuts can be a bit messy when you are at an exhibition, but pretty iced or covered doughnuts are often more acceptable. There are lots of flavour combinations that can be used to attract attention such as sprinkling with tiny sweets or dipping in melted chocolate. Putting them in little cake cases makes them easier to hold and eat without making a mess.

    Offering a handful of popcorn, especially if it has some unusual flavourings, encourages people to stop and chat at your stand. People like to try new things, and experimenting with flavours and ingredients is very much in vogue at the moment. You can even create small sample packages bearing your company logo and brand name for visitors to take away and try later.

    Holding a meeting on your stand?

    Bear in mind that exhibition halls can get very warm so offering participants some bottled water is always welcome.

    For longer meetings, have some fruit available too. A healthy option, it also adds a touch of much need liquid. Offer a variety so that people can choose what they prefer.

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      Sampling Staff Scotland

      December 6 in Edinburgh Events, Event Staff, Scottish Event Tips by nichola

      Sampling Staff Scotland

      When the Mrs Bridges brand set out to expand its retail involvement, they knew that sampling was the best way to proceed. As soon as customers tasted the delicious preserves, they would immediately like them.

      Envisage undertook that first sampling campaign back in 2015. The impact was instant. Mrs Bridges experienced a rapid growth in sales within every retail outlet – and our partnership has continued ever since to bring Mrs Bridges delicious preserves to an ever wider audience.

      What makes Mrs Bridges so special?

      When organising the sampling campaign, this was one of the first questions we asked.

      The reasons were quickly apparent. Mrs Bridges has been supplying high quality conserves since 1938 and has steadily developed a range of over 60 products, many of which are seasonal specials.

      In keeping with their heritage, Mrs Bridges still use copper pans to make their produce. The pans are all steam heated, and a traditional rolling boil method is used to create the conserves. Only the finest ingredients are used. Fruit and sugar are slowly boiled in a copper pan to ensure that the flavours are fully released before being allowed to set. The pans themselves are made within the Dundee area, maintaining the local links and craftsmanship that are so important to Mrs Bridges.

      The result is a business which, although operating on a large scale, truly maintains its heritage. These are jams and conserves that are made by people, not by robot equipment.

      The sampling campaign

      We needed to make sure that these messages of quality, heritage and tradition were clearly transmitted to the potential customers at the point of sampling. The sampling programme covers all kinds of retail outlets from garden centres, department stores to artisan suppliers.

      We began by trialling a variety of sampling programmes, before deciding that targeting festive events such as Valentines Day, Christmas, Easter by selling hampers offered the best results. Holding sampling programmes at these times encouraged instant sales, as well as encouraging on going sales since gift recipients kept coming back to buy individual products over a long period. Every sampling session immediately resulted in a massive increase in sales simply because people were instantly taken with the quality, flavour and taste of the conserves.

      Each day during the campaign, our sampling staff arrived ahead of time to set up a table in a key location. Jams, chutneys and associated products were temptingly laid out so that we could offer a variety of tastes and flavours to interested shoppers. We chatted about the product, and encouraged feedback. At the end of each day, our staff sent over a report highlighting shopper responses and feedback – as well as recording sales. The resultant report also included details of stand positioning within a store, and lots of images taken throughout the day. As a result, we could show how sales increased from day to day, with sales uptake rising from 50% in an existing store to 300% in new ones.

      This is a product that really sells itself. We maximised this by using experienced sampling staff who encouraged people to taste more than one variety, to talk about their reactions and seek out as much feedback as possible. An additional advantage was that our sampling staff were really enthusiastic about the brand, having been thoroughly briefed on the history, heritage and production methods. All the tasting was conducted in a thoroughly hygienic and inviting manner by well presented, courteous, friendly staff.

      Wherever in the UK , Mrs Bridges wants to enter a new market they know we can provide high quality sampling staff to match the quality of their brand. All they do is explain what they want, and leave us to do the rest knowing that sales are going to increase with a campaign that really works.

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        How can Professional, Promotional staff make a difference?

        November 15 in Scottish Event Tips by nichola

        How can Professional, Promotional staff make a difference?

        Many companies think that all professional promotional staff can do is hand out samples and leaflets. They couldn’t be more wrong.

        Hiring promotional staff can bring a tremendous impetus to your exhibition stand, show or event. These are people who are professionally trained, extremely knowledgeable with a wealth of experience spanning a variety of sectors who really know how to create a fantastic brand image.

        Take a close look at how they can make a difference and then contact us immediately to hire the best people in the industry.

        Before the event

        Our professional promotional staff can help with all the preparation work of setting up a stand, putting signage in place, organising the presentation of merchandise and literature. Remember that giveaway bags and samples need to be prepared in advance so as to save time on the day. Don’t forget too that all computers and interactive hardware need to be set up in advance and checked out to make sure there are no glitches. Our staff are well trained in these tasks, possessing appropriate qualifications in health and safety, food preparation – so they can even take over the essential task of providing basic hospitality.

        Data Capture

        Simply attracting people to your stand is not enough. You need to capture their contact details, especially if they are potentially serious customers. Our promotional staff are able to do this quickly and efficiently, making sure that no lead is missed.

        First impressions count

        First impressions count when it comes to exhibitions. Leaving visitors standing around, wondering who to approach or where to get information is guaranteed to ensure they go elsewhere. Our promotional staff make sure this doesn’t happen. Everyone is met and greeted and made to feel welcome. All queries are answered. No opportunity to promote your brand and services is missed.

        We can even provide staff with knowledge of other languages, if you are trying to attract overseas customers. Even if they are not fluent, our skilled staff will know enough of a language to conduct a basic conversation and deal with most queries. It leaves a great impression – and is good for sales!

        Planning events across more than one location?

        Are you planning to take guests from your stand to a meal elsewhere? Or perhaps take them to a separate room for a specific presentation? This is where our staff can help. By acting as tour leaders, they can quickly and efficiently channel visitors from one place to another making sure no one gets lost along the way.

        Post event

        Promotional work doesn’t end the moment the show ends. Our promotional staff can play an important role in helping cope with post event details such as collecting feedback, distributing final event literature. They can make sure visitors leave by the appropriate exit, and always say a friendly goodbye. Last but not least, our staff will tidy up the stand or conference area making sure that everything is neat and tidy.

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          Top Promotional Staff in Scotland

          September 19 in Edinburgh Events, Scottish Event Tips by nichola

          Top Promotional Staff in Scotland

          Ensure your product launch, conference or exhibition is a total success by hiring top quality promotional staff who can interact confidently with everyone.

          Well-trained promotional staff make sure that guests are always confidently welcomed, and questions answered. As a result, they leave guests happy and with a good impression of your business.

          So what makes them so successful at their job?

          Promotional staff experienced in working at events like exhibitions and product launches possess a natural ability to interact confidently. Always well presented and professional in their outlook and appearance, they are polite, well mannered and discreet.

          Promotional staff possess outstanding personalities capable of taking the initiative when necessary, as well as working as part of a team. They are flexible and able to adapt to any theme or situation.

          Promotional staff can deal with problems. No matter how well organised an event, some problems invariably arise. A good, high quality promotional person can think on their feet and identify potential problems before they become a serious issue.

          All good professional promotional staff members arrive fully trained. They have the skills and background to deal with all situations from promoting a product during a launch to chatting to guests at a conference. By undertaking background research on the company and the products before they arrive, they will be able to deal confidently with any queries that arise.

          Good communication skills enable the promotional staff to engage easily with guests, persuading them to try a new product, service or to visit specific areas within an exhibition area.

          Friendly, approachable, outgoing and confident; using high quality promotional staff can really make a difference to any event. The best staff will be immediately part of your team from the moment they arrive, fully informed and ready to go.

          Why not contact us now to discuss how our high quality promotional staff can help at your next event?

          All you have to do is phone, email or fill in the form below. With thousands of suitable staff on our database, we can guarantee supplying the exact type of promotional staff you need within a specific locality.

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            Why is product testing important?

            May 13 in Exhibition, Scottish Event Tips by nichola

            Why is product testing important?

            Developing new products can be enthralling, seeing an idea come to fruition. But it is not enough to simply be offering something new. You have to actually make sure that people want it and need it!

            Launching something new is not enough to guarantee success. Most new products disappear fast within months of being introduced into the market. Quite apart from the problems of making sure it has a real purpose in the marketplace, there are issues of sales & marketing to be considered as well as quality control. On top of that are the unexpected hazards, the problems beyond anyone’s control. Just think of all those products being launched in March 2020 – their chances of success were immediately scuppered due to Covid-19 pandemic lockdowns changed worldwide trading patterns literally overnight.

            Reducing those odds, and pushing them in your favour is essential. It can be done but you do need to plan ahead.

            You might think your product is perfect and that it fills a hitherto unfilled niche. But does it? It is all too easy to look at a new product through rose-filled glasses. Obtaining unbiased, independent views from a wide range of potential users can make a dramatic difference.

            Hire some product testers – the more the better

            Product testers take on one of the least known roles within manufacturing, sales and marketing business strategies. They will take your product and test it thoroughly. For example, we have been requested to test out new ranges of trainers – and our testers have done so with great gusto wearing them in all types of environments as well as playing sports. It is not just footwear that has been subjected to such detailed testing – we have tested cosmetics, clothes, food, confectionery, beverages, services of all kinds. We have even explored the intricacies of online ordering systems. Having undertaken these detailed tests, our product testers submit totally independent reviews.

            Sometimes those reviews can make unpleasant reading. No one likes to discover that their beloved product is poor quality, tastes horrible, is unusable. But receiving such news can prevent you from making a costly mistake. Discovering there are such problems means you have time to make changes, improve quality, packaging and develop a product that people actually want. Result – a product that stands a good chance of survival.

            When the product is finally launched, companies can concentrate on growing sales rather than fighting rear-guard actions.

            Talk to us now about how our product testers can help your business

            Why not talk to us about our product testing panels? We can provide the answers you need to make your launch a success. With a database of over 30,000 people nationwide, we can provide suitable testers in any locality, matching all requirements for gender, age, size, geography, interests.

            We can help with:

            • Product testing
            • Website testing
            • Surveys
            • Pricing research
            • Market research
            • Brand research
            • Usability Feedback

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              Looking for Promotional staff for Scottish events and exhibitions?

              November 10 in Event Staff, Exhibition, Scottish Event Tips by nichola

              Looking for Promotional staff for Scottish events and exhibitions?

              With countless Scottish events and exhibitions held every year at locations such as the Edinburgh International Conference Centre, the SEC Centre and SSE Hydro, demand for high quality promotional staff has never been stronger. It is not surprising since these are popular venues attracting thousands of consumers and businesses every year.

              These are fantastic venues offering superb facilities. At the Edinburgh International Conference centre for example there are 14 rooms of varying sizes available for booking, and capable of hosting any size of conference. Numerous exhibitions are held here including ones relating to Audio Visual Equipment, Floral Displays, Exhibition Communications, Stand Cleaning and Power.

              The SEC is one of the biggest of all Scottish venues as it includes the OVO Hydro. Over 50 major exhibitions are held here every year including the Ideal Home Show, A Place in the Sun and MCM Comic Con. Many world renowned artistes have performed at the SSE Hydro such as Stomzy, Harry Styles and Celine Dion attracting massive audiences.

              How can you maximise the benefits for your company at trade shows?

              Events and exhibitions are the perfect way to communicate with customers. People come because they are interested, and are ready to find out more. They are, quite simply, a captive audience!

              Maximising the opportunities presented by these captive audiences is essential – it makes the perfect opportunity to communicate with potential customers and clients on a major scale. To do this, you need the best possible promotional staff. It may be that you need hostesses for your stand keeping it permanently clean, tidy and attractive or promotional people who can attract attention especially if they meander around the entire room. You could try using people dressed in character costumes to add a visual element, or have people handing out samples and engaging potential customers in conversation to promote your products.

              Whatever the type of exhibition staff you need, we can help. Contact us now to discuss your requirements. All we need are the dates, times and details of the type of staff you need. We have a massive staff database and can find you the experienced, helpful staff to match your needs perfectly.

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                Restaurant and Event Hostesses

                August 16 in Event Staff, Scottish Event Tips by nichola

                Restaurant and Event Hostesses

                Scottish HostessesEver thought about being a restaurant or event hospitality hostess? You don’t need any experience. It is a fantastic way to discover how a restaurant/event operates, as the hostess plays a crucial role ensuring its success.

                It involves more than just showing customers to an empty table. You could be helping clear tables, take customers their drinks order, providing refills or dealing with queries. The hostess is the face of the restaurant.

                Follow the restaurant rules; they will help you cope with the demands of your first hostess job.

                Keep to the rotation

                This refers to where guests are seated within the restaurant. The floor plan will show the different tables, and how they are split up between the different waiters.

                You have to make sure that each waiter has a fair share of the work, and tips. So, the first guest is placed at a table in the first section, the next guest in the second section, with the third customer in the third section. Then you go back to the first section, and rotate through the different sections. Only if the customer asks for a specific seat, such as a window seat or a quiet spot, should you divert from the rotation. If that happens, seat the customer according to their preferences, then go back to the rotation avoiding whichever section you have used.

                Help the waiters

                Be prepared to help out. Clear tables and take drinks to customers when it is really busy. But always check first with the waiter in that section. You don’t want to upset them.

                Be prepared

                Wear comfortable shoes. You are going to be on your feet for a long time. Your feet will get tired! It is also important to make sure your shoes are slip resistant. There will be liquids and food spilled on the floor at some point and you don’t want an accident.

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