Grow your business at Exhibitions

Exhibiting at a trade show can be the most valuable business action you can take this year. You don’t have to be a large, massive business to benefit – SME’s can gain just as much visibility and sales as any other business. Exhibitions provide a level playing field – everyone has the same chance to attract potential customers.

Here’s our top reasons why you should be exhibiting at a trade show this year

Meet customers
Face to face meetings with customers is the best way to impress and gain their trust. You have the opportunity to make an impression, and become someone whom they will remember rather than just a voice heard on the telephone.

Brand Åwareness
With thousands of people attending a trade show, you have a massive opportunity to create awareness and brand visibility. People will see your company’s name and products. Have a well designed stand and good exhibition staff to make sure people stop and explore your business further. It’s a great way to position your company as a business leader.

Generate leads
Participating in an exhibition is the ideal way to generate long term business. Sales leads can be instantly obtained, contact details acquired for following up in due course. You can try out different sales and promotional techniques, carry out market research and capture as much data as possible.

Develop a business network
Exhibitions are not just about selling and meeting customers. It is also a way of meeting potential suppliers, finding new services and discover new contacts. Bear in mind that company directors and senior managers are frequent visitors to trade shows because they know the value of doing so – giving you the opportunity to meet business leaders in your field.

Check out your competitors
Discover what is happening in your industry. Take a look at your competitors stands. Talk to industry leaders and find out the trends that are going to make a difference in the immediate future. Exhibitions are the perfect information gathering tool which can determine your long term business strategy.

The key to success is doing it right from the beginning. A well designed stand is just one element – equally important is making sure that you have adequate staff on site to ensure it is never left untended and a potential sale or client missed. Prepare in advance by booking local specialist exhibition staff who are accustomed to maximising every available opportunity presented at an exhibition. Well chosen staff accustomed to specific tasks such as data capture, demonstrating, promotional work can have an immense impact on your exhibition success story.

Get a quote to hire staff for exhibitions in Scotland

Why not contact us today, and see how we can help you.

Should You Hire Promotional Staff for CBD & Vape Scotland Expo?

Vaping is big news in the UK and with the benefits of CBD oil also making the headlines on a regular basis, its no surprise to find the CBD & Vape Scotland Expo on the calendar for the SEC. Hiring promotional staff for this event makes sense but why? Is it right for your brand?

Why hire promotional staff?

In its first year, the CBD & Vape Scotland Expo is answering a clear call from both domestic and trade customers around the increasingly popular habit of vaping.

As an industry, vaping and the CBD market are fast-paced. Smart technology plays a role in the hardware used by vapers. With technological solutions constantly changing, so too do the other accoutrements that vapers use.

New flavours of vaping juice form a steady stream to the marketplace and again, with vaping being seen as a hobby, there is a core of fans and vaping followers who have formed around it.

In other words, the expectations of both customer and supplier at the first CBD & Vape Scotland Expo are high. They want to see something new. They want an experience. They want to leave the expo having enjoyed the products on show and the products on offer.

And that’s why hiring promotional staff for the CBD & Vape Scotland expo makes sound business sense;

• Meet more people – it promises to be a busy event if the growing number of vapers in the UK is anything to go by. Some people turn to vaping as an alternative to smoking but there is a growing band of people who use vaping as a hobby and part of a social scene. As a vaping brand, you have stiff competition and so the more people and customers you meet, the better.
• Create a memorable experience – on a busy trade show floor, being memorable is key to success. You want to be the brand that people and customers remember for all the right reasons. Promotional staff are marketing experts, people who understand that people buy from people. And so making a connection with customers is key. And in today’s world, that also means being memorable, something our promotional staff at this Scottish vaping expo will deliver.
• Professional every minute of both days – this expo opens at 10am each day and closes at 6pm. Two long days with potentially hundreds if not thousands of people pouring through the doors. It’s hard to maintain the same level of energy and enthusiasm when you are hungry, tired or too cold or too hot, all common to the expo floor. Promotional staff come prepared and fully briefed as to their role for the time they are with your brand at this important trade show.

Seize every opportunity at the first CBD & Vape Scotland Expo – hire promotional staff

As well as local promotional staff, our experienced and talented pool of people have the knowledge of marketing on the expo floor that will catapult your brand in front of your competitors. Find out more – contact the Bookings Team today!

Should You Hire Promotional Staff for The Scottish Caravan, Motorhome & Holiday Home Show?

Across the UK, there over half a million touring caravans and just shy of a quarter of a million motorhomes. Add to this the 360,000+ caravan holiday homes and you can soon see what the Scottish Caravan, Motorhome & Holiday Home Show is Scotland’s largest caravan, motorhome and holiday home show. But if you are exhibiting here, is hiring promotional staff a worthwhile investment?

The benefits of hiring promotional staff

From 6^th to 9^th February, SEC Glasgow will play host to this busy show. As well as thousands of people flocking through the doors, the exhibitor list is long – and still growing!

The popularity of caravanning and motorhoming is showing no signs of slowing. Ditching expensive and carbon footprint-busting flights for staycations, more travellers, including families, are opting for caravan holidays instead.

Situated in idyllic spots, the offer a chance to explore parts of the UK that are truly stunning. People who will be attending this show are already sold on this kind of holiday and way of travelling.

What they are looking for is information, as well as seeking out the latest innovations on offer. They may also be looking for their next caravan or motorhome hire, or the best places to stay for their next adventure.

Hiring promotional staff has many benefits;

• Your brand gets to ‘speak’ to more people – thousands of people are expected to attend the show but that doesn’t guarantee they will all stop by your stand. When they do, you want to talk to as many people as possible. Promotional staff are the people who make a difference to your brand by speaking with as many people as possible.
• Qualify leads – some people like to have a conversation but are not at the point of buying. Other people are actively seeking to buy and this is the person who is a ‘qualified lead’. With experienced sales and promotional staff at the Scottish Caravan, Motorhome & Holiday Home Show, they can easily qualify people and the enquiries they make leaving you with a long list of people who are interested in buying your products or services.
• Improved return on investment – you may make sales but are they enough to cover the costs of travel to the event, to hire the stand, furniture and electric? Exposure is all well good at these events but no business can shoulder the high costs of exhibiting without some kind of return. You may think that promotional staff are a financial step too far but time and again, we hear from clients that hiring staff for events such as this increases sales. And that means a much better return on investment.

Hire promo staff and services from us!

We have a growing database of professional, intelligent and skilled promotional staff and models. The perfect fit for this busy event, the promotional services on offer range from sales staff to demonstrators, flyering staff to brand ambassadors.

To find out more, call the team on 0844 800 0071 or use the contact form for a quick and free quotation.

What’s On at the Scottish Event Campus (SEC) in 2020?

There are many prime event venues for conferences and trade shows in Scotland but the standout venue is the Scottish Event Campus (SEC). With such an amazing mix of events – concerts by the latest pop bands rub shoulders with industry-specific trade shows – the SEC is sure to have an event on its 2020 calendar that is attractive to your brand.

Scotland’s Speciality Food Show 2020

From January 19^th to 21^st, the SEC is playing host to the best of Scottish food and drink brands. Split in two, there is one half for the general public and another show running alongside for trade buyers.

You’ll find a veritable feast in Hall 4 of the centre for the entirety of the show. 170 brands are expected to exhibit thousands of food and drink products to thousands of food buyers. Swelling attendance numbers will be buyers from department stores, mail order companies, tourist attractions as well as independent food retailers.

It’s the only trade show for speciality food and drink market in Scotland. Hiring sampling staff is essential.

The Scottish Caravan, Motorhome and Holiday Home Show

At the start of February, the stands of specialist food and drink and food producers are cleared away to make way for another popular show.

The Scottish Caravan, Motorhome and Holiday Home Show is a four-day event and with thousands of people expected through the doors, if your products or services are of interest to this customer demographic then you really need to be there.

Boosting sales with demonstrations can be an effective way of really getting your products noticed by the buying public.

The Scottish Wedding Show

On the 22^nd and 23^rd February, the Scottish Wedding Show arrives at the SEC. The biggest showcase in Scotland, for the happy couple planning their future nuptials, this is a must-attend event. The average wedding can cost from £25k upwards and so for your brand, this is a great show to attend.

As well as lead generators, we also have models who could bring your wedding fashions in front of your audience.

The CBD & Vape Show

Vaping is growing in popularity and with the effects of CBD oil also being beneficial for many people, it’s no wonder that the CBD and vaping industries have come together to offer the latest products and innovations to the buying public.

Organisers of the CBD & Vape Show have promised a great line up. Check out the details nearer the time at the end of February 2020.

The Creative Craft Show

Kicking off March, the Creative Craft Show is a four-day event that has something for every crafter whether than is knitting, crocheting or another craft. All under one roof, the fact that this event is so busy gives you an important indication of just how popular crafting has become in recent years.

Again, we have the promotional staff who will introduce your brand and products to more crafters.